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TIME: Almanac 1995
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TIME Almanac 1995.iso
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1994-03-25
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<text id=93TT0147>
<title>
July 12, 1993: Reaching Out in Iowa
</title>
<history>
TIME--The Weekly Newsmagazine--1993
July 12, 1993 Reno:The Real Thing
</history>
<article>
<source>Time Magazine</source>
<hdr>
MUSIC, Page 54
Reaching Out in Iowa
</hdr>
<body>
<p> In bad times, the smaller orchestras usually suffer most. A
happy exception is the Cedar Rapids Symphony. In its 72nd season,
the orchestra has generated an $18,000 operating surplus, significant
corporate sponsorship and enormous goodwill in a relatively
small metropolitan area of 170,000. With a high caliber of performances
and an impressive array of outreach programs that include free
violin lessons for every third-grade public-school student,
the organization has transcended its amateur origins to become
a model for the whole country.
</p>
<p> "I know of no other community of this size that supports an
orchestra with a budget of $1.3 million," says conductor Christian
Tiemeyer, who has led the orchestra since 1982. "The question
I faced when I came was, How can we make music a real part of
people's lives? And my answer was to serve the art we love,
instead of asking it to serve us."
</p>
<p> On the theory that education is the key to future growth, the
orchestra has targeted many of its activities toward children.
The Third-Grade String Enrichment Program began two years ago
after the failure of a bond proposition that would have continued
music education in the schools. With a corporate grant, the
orchestra's string players provide instruction for nearly 1,200
pupils; those who wish to continue can sign up for lessons,
which cost $150 annually. Financial aid is available, and no
one has ever been turned down.
</p>
<p> Older children can attend the Target Youth Concerts series,
sponsored by Target Stores Inc. Each concert costs $1.50; last
year more than 7,000 students heard the orchestra. Another children's
program is the Discovery Concerts for fifth- and sixth-graders;
preschoolers, meanwhile, can join Symphony Kids, half-hour learning-by-doing
sessions designed to introduce kids to the joys of music. All
this in addition to the orchestra's regular adult Masterworks
Series of concerts in the restored Paramount Theater downtown,
and pops and chamber concerts all over the city.
</p>
<p> The pay isn't high--roughly $5,000 a year--but the orchestra
has had no trouble filling ranks with local doctors, lawyers
and engineers, as well as teachers and students from the nearby
University of Iowa. Even the executive director, Kathy Hall,
is an Iowa native and former bassoonist. "There's always going
to be a segment of society that considers orchestras elitist,"
says local music critic Dee Ann Rexroat, "but the Cedar Rapids
Symphony is working against that image. It's a little slice
of local life onstage."
</p>
<p> By Michael Walsh/Cedar Rapids. Reported by Daniel S. Levy/New
York
</p>
</body>
</article>
</text>